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Become a Days Out Guide Partner

Would you like to promote your attraction on National Rail’s Days Out Guide?

We would love for you to join us!

No matter how big or small, as long as you’re within a short walking or bus journey away from a railway station, you’re eligible to join our network of exceptional partners. Whether you’re a captivating museum or an adrenaline-pumping adventure park, you can become a Days Out Guide partner.

Since 2002, National Rail’s Days Out Guide has been a trusted name, promoting travel by train to visit Britain’s great attractions. 90% of customers said they felt it was better value than other offers, and 80% of customers said that it made them aware of attractions they had not previously heard of.

Join us in making every journey an adventure and every day out unforgettable. Become a Days Out Guide partner.

Email us to find out more about becoming a Days Out Guide partner: [email protected]

Our partners

By joining the Days Out Guide you’d be in excellent company. We’ve teamed up with many great partners, including:

  • Merlin – Alton Towers Resort, Chessington World of Adventures Resort, lastminute.com London Eye, SEA LIFE centres nationwide and more

  • Historic Royal Palaces – The Tower of London, Hampton Court Palace, Kensington Palace

  • CADW – Beaumaris Castle, Caerphilly Castle, Rug Chapel and more

  • National Trust for Scotland – Gladstone’s Land, Newhailes House & Gardens, Robert Burns Birthplace Museum and more

  • Clermont Hotel Management – Thistle Park Lane London, The Royal Horseguards Hotel, The Clermont Hotel Victoria and more

  • City Experiences – London Cruises, York Cruises, Poole Cruises

  • Tate Modern and Tate Britain

  • The British Museum

  • Royal Observatory Greenwich

  • Kew Gardens

  • Royal Pavilion Brighton

We also work with pop-ups and one-off events, as well as restaurants and bars. For example:

  • Frameless

  • UK Bungee Club

  • Rollerscape

  • Cafe Giardino

  • Boho Gelato

Why partner with Days Out Guide?

Being part of the Days Out Guide can:

  • Increase footfall – last year our 2FOR1 promotion attracted 1 million customers to our partners’ attractions

  • Extend your reach to new customers and audiences through above and below the line marketing activity with National Rail and Britain’s train operating companies

  • Build strong relationships with local train companies, offering opportunities to run tactical and strategic promotions with them

  • Demonstrate your commitment to sustainability. As we all work to reduce energy use and cut carbon emissions, Days Out Guide partnership enables you to demonstrate a commitment to sustainable travel to and from your venue

  • Help you be more inclusive and accessible to a wider number of audiences by promoting your attraction specifically to non-car users, and to Senior Railcard and Disabled Persons Railcard holders

What you get as a Days Out Guide partner

As a partner you will have:

  • A dedicated listing on the Days Out Guide website, which has 400,000 registered users

  • Visibility on the National Rail website, which has over 500 million page views a year

  • Days Out Guide linked from all train company sites

  • Access to 3.1 million active Railcard holders, of whom 950,000 have opted in to receive offers and newsletters

  • Access to 1.4 million followers across our social media platforms

  • 200,000 Days Out Guide leaflets distributed at our mainline stations

  • The ability for customers to be handed off directly to your online booking platform, giving you the opportunity to receive direct sales though your website, collect customer data, and gain information on trends and lead times for bookings

Become a Days Out Guide partner

If you would like join the over 300 top attractions, businesses and brands that partner with Days Out Guide, or find out more about what we can offer you, just email us at [email protected] to get started.

You can also view or download the full partner pack (PDF, 1.6MB).